Nicholas Peterson has worked on web strategies for arts, non-profit organizations, and small businesses since 2000. He holds a dual degree in theatre and psychology from Antioch College in Yellow Springs, Ohio and a Master’s Degree in Internet Strategy Management from the Graduate Center of Marlboro College in Brattleboro, Vermont.
His website design for the Peterborough Players, a professional summer theatre company founded in 1933, earned New Hampshire Internet Awards for Best Entertainment site in 2003 and 2004. From 2001 through 2010, he consulted with the Board of Trustees Marketing Committee, on integration of the internet with their other marketing practices.
In 2003 he became the Marketing Associate at New Repertory Theatre. During three seasons at New Rep, he was part of the team that moved the theatre from a church to the Arsenal Center for the Arts in Watertown, Massachusetts. Over the course of the three seasons there, Nick integrated traditional marketing channels with online strategy through an emphasis on brand consistency and an emphasis on professional execution of materials and strategy. This included a logo and website redesign as well as producing the 20th Anniversary Video Documentary.
In 2006, Nick joined the staff of the American Repertory Theatre, the resident theatre company at Harvard University, as Marketing Associate. He was promoted to Assistant Director of Marketing in September 2007 and served in that capacity through January 2009. Among other accomplishments, he launched the official blog for the theatre, completed a comprehensive review of the theatre’s use of internet technology (usability, key performance indicators, and a staff questionnaire and focus group), and taught staff members and artists how to document online the behind-the-scenes work that goes into creating the work onstage. He has also curated content for the blog including the email discussion between a director and designer (with inspirational photos) to create the world of the play.
Nicholas is the former chair of the Theatre Arts Marketing Alliance (TAMA) a consortium of marketing professionals from theatre companies in the Greater Boston Area. He has presented to TAMA on website design strategy, social media , and creating an institutional blog. He has also participated in a panel for mailing list strategy and collaboration at the 2006 Conference of the International Ticketing Association, co-moderated a session at the 2008 Boston Theatre Conference on blogs, social media, and building an online community, has presented on theatre audience development and social media to the Museums of Boston and, most recently, has been part of a panel at communications class at Emerson College along with the publicity manager for the Boston Bruins and promotions manager for Johnny D’s, a concert and dinner venue in Somerville, Massachusetts.
In August 2009, he launched ExploreBostonTheatre.com, a new media outlet exclusively covering Boston theatre. Features of this site include a news wire, where the latest announcements from theatre companies’ press releases are published; articles and interviews written about Boston performances and artists; theatre company profiles, where companies who are covered on the site are profiled; and photo galleries, with preview, production, and event photographs; and what’s playing that has a weekly listing of what’s playing in Boston (compiled from press releases submitted to the site).
He operates Prospero Design LLC, a small web strategy and design company that develops and executes creative, integrated, web strategies for small businesses, community organizations, and arts organizations.
In addition to being a great supporter for the arts, an advocate for the internet, Nicholas is a die-hard Red Sox fan, huge music fan, and is a political junkie.