For quite some time now, I have had people suggest to me that I should start a blog.
Now, it’s time.
For me, the most interesting blogs have not been diaries of day-to-day life but instead what is going on in the world through the eyes of the writer. Who am I? Read more here.
Since I was 18, I have worked in professional theatre in various capacities. Throughout college I was an intern and after graduating and earning my Master’s in Internet Strategy Management, I wanted to find a different way to contribute. My goal has always been to understand how to use the internet to market in a broad way and then to creatively apply the tactics and strategies to non-profits and arts organizations.
For the arts in particularly, the basic strategies (direct mail and print advertising in particular) have become less and less effective. As an industry, we need to start looking for creative ways to engage audiences.
This may involve challenging assumptions.
It also may mean that the previous rules no longer apply.