by Nicholas Peterson
December 2, 2008
Online advertising still fascinates many non-profit arts organizations. For some, it is still a great unknown or deemed a risky investment. The traditional methods of direct mail, telemarketing, print advertising, and e-communications (yes, it is now well established and “old”) are used. Budgets are tight and a high return on investment is needed.
When an organization is given an opportunity to use up to $10,000 per month in Google AdWords advertising, it is difficult to pass up. Especially when the advertising is considered, for all intents and purposes, free.
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by Nicholas Peterson
October 14, 2008
At a recent meeting of a volunteer non-profit association, one which requires dues of its members, one of the agenda items was announcing the launch of their new website. The leader dismissed an earlier attempt at launching a website attributing it to creation of an RFP: “We’re a non-profit. We don’t Request for Proposal, we ask for help.”
Now is the time for non-profits to educate themselves and adopt business process standards like Requests for Proposal. Yes, you can still “ask for help”, but you need to know that you’re receiving the right type of help.
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