by Nicholas Peterson
December 16, 2008
Seth Gordon, my very good friend from college recently posted a link on his Facebook Wall to a podcast he did for the local NPR affiliate in Yellow Springs, Ohio, WYSO. The podcast was part of a series called “This I Believe.” Seth’s comments, “Fortune Cookies”, were on how there are small moments throughout your day that give you hope, wisdom, and calm.
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by Nicholas Peterson
December 2, 2008
Online advertising still fascinates many non-profit arts organizations. For some, it is still a great unknown or deemed a risky investment. The traditional methods of direct mail, telemarketing, print advertising, and e-communications (yes, it is now well established and “old”) are used. Budgets are tight and a high return on investment is needed.
When an organization is given an opportunity to use up to $10,000 per month in Google AdWords advertising, it is difficult to pass up. Especially when the advertising is considered, for all intents and purposes, free.
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