The Internet

Fortune Cookies by Seth Gordon

Posted By: Nicholas Peterson

Seth Gordon, my very good friend from college recently posted a link on his Facebook Wall to a podcast he did for the local NPR affiliate in Yellow Springs, Ohio, WYSO.  The podcast was part of a series called "This ...

Google Grant Implementation

Posted By: Nicholas Peterson

Over the past few years at meetings with marketing colleagues in the Boston theatre community, I have found there to be more and more buzz about Google Grants. What is a Google Grant?  It is in-kind Google AdWords advertising for non-profit ...

Abusing Social Media in Fast Company, November 2008

Posted By: Nicholas Peterson

The November 2008 edition of Fast Company has a great article ("Abusing Social Media") about how companies are experimenting with the latest technology tools and, instead of reaping the rewards, are embarrassing themselves online. "Thanks for nothing, Web 2.0. With each ...