From the category archives:

The Internet

Fortune Cookies by Seth Gordon

by Nicholas Peterson December 16, 2008

Seth Gordon, my very good friend from college recently posted a link on his Facebook Wall to a podcast he did for the local NPR affiliate in Yellow Springs, Ohio, WYSO. The podcast was part of a series called “This I Believe.” Seth’s comments, “Fortune Cookies”, were on how there are small moments throughout your day that give you hope, wisdom, and calm.

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Google Grant Implementation

by Nicholas Peterson December 2, 2008

Online advertising still fascinates many non-profit arts organizations. For some, it is still a great unknown or deemed a risky investment. The traditional methods of direct mail, telemarketing, print advertising, and e-communications (yes, it is now well established and “old”) are used. Budgets are tight and a high return on investment is needed.

When an organization is given an opportunity to use up to $10,000 per month in Google AdWords advertising, it is difficult to pass up. Especially when the advertising is considered, for all intents and purposes, free.

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Abusing Social Media in Fast Company, November 2008

by Nicholas Peterson October 28, 2008

Thoughts on the November 2008 article in Fast Company, “Abusing Social Media”, about how companies are experimenting with the latest technology tools and, instead of reaping the rewards, are embarrassing themselves online.

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