For quite some time now, I have had people suggest to me that I should start a blog.Â
Now, it’s time.
For me, the most interesting blogs have not been diaries of day-to-day life but instead what is going on in the world through the eyes of the writer. Â Who am I? Â Read more here.
Since I was 18, I have worked in professional theatre in various capacities. Â Throughout college I was an intern and after graduating and earning my Master’s in Internet Strategy Management, I wanted to find a different way to contribute. Â My goal has always been to understand how to use the internet to market in a broad way and then to creatively apply the tactics and strategies to non-profits and arts organizations.
For the arts in particularly, the basic strategies (direct mail and print advertising in particular) have become less and less effective. Â As an industry, we need to start looking for creative ways to engage audiences.
This may involve challenging assumptions.
It also may mean that the previous rules no longer apply.
