About
Nicholas Peterson brings over 25 years of theatre experience both onstage and off, and has worked on marketing and web strategies for arts, non-profit organizations, and small businesses since the dot-com boom of the late 1990s/early 2000s. Since 2010, he has worked at Central Square Theater as the Director of Marketing. Prior to that, he has worked in marketing at the American Repertory Theater, New Repertory Theatre, consulting, and working on his own projects, including ExploreBostonTheatre.com, an online-only media outlet dedicated to Boston Theatre (no longer online). His website redesign (no longer online) for the Peterborough Players, a professional summer theatre company founded in 1933, earned New Hampshire Internet Awards for Best Entertainment. For a decade, he consulted with the Board of Trustees Marketing Committee on integration of the Internet and technology with their other marketing and operations.
Since 2017, Nicholas has been on the faculty of the graduate program in Arts Administration at Boston University, teaching Marketing and Audience Development for the Arts. He is on the Board of StageSource, the non-profit theatre service organization of Greater Boston, leading the Marketing and Membership Committee and serving on the Executive Committee. He is the former chair of the Theatre Arts Marketing Alliance (TAMA), a consortium of marketing professionals from theater companies in Greater Boston. He has presented at Theatre Communications Group’s Annual Conference, the Boston Theatre Conference, the Annual Conference of the International Ticketing Association, Value of Presenting – Arts Research in North America at Northeastern University, the Boston Arts Marketing Alliance, and Museums of Boston. He has also been on panels at Harvard University, Emerson College, and Southern New Hampshire University, and a guest lecturer at Simmons College. He has a B.A. from Antioch College in Yellow Springs, Ohio and a M.S. in Internet Strategy Management from the Graduate Center of Marlboro College.
